aquisicao-de-clientes

2 posts

Price Anchoring: What Santander's 8% Regular Saver Teaches Us About Offers

Santander launched a regular saver shouting 8% — but the effective return is half that. The price anchoring lesson behind the headline and how to apply it.

#ancoragem-de-precos #aquisicao-de-clientes #marketing-de-ofertas

Cleverson Gouvêa

23 Jun 2026

trafego-pago⏱ 9 min

David Lloyd Leisure: How Buying Aspria Reshaped European Fitness

How David Lloyd Leisure turned a loss into profit and bought Aspria — and what the strategy teaches about customer acquisition and retention.

#aquisicao-de-clientes #estrategia-digital #fitness

Cleverson Gouvêa

22 Jun 2026