16 posts
Santander launched a regular saver shouting 8% — but the effective return is half that. The price anchoring lesson behind the headline and how to apply it.
Cleverson Gouvêa
How David Lloyd Leisure turned a loss into profit and bought Aspria — and what the strategy teaches about customer acquisition and retention.
Cleverson Gouvêa
Sony no longer just sells consoles and games: it sells recurring subscriptions. Understand what the latest statement on PlayStation Plus reveals.
Cleverson Gouvêa
Netflix shares hit US$108 and fell to ~US$77 despite revenue beating expectations. Understand why and what it teaches your business.
Cleverson Gouvêa
Spain, the EU, Mexico and Brazil are tightening rules on cash. See the 2026 limits and how your business should prepare for the digital shift.
Cleverson Gouvêa
When X goes down, businesses that rely solely on social media to sell are left silent. See what the instability of June 2026 teaches about risk.
Cleverson Gouvêa
The 7 criteria, red flags and questions that separate a good paid traffic partnership from a silent loss by month three.
Cleverson Gouvêa
From Ads Manager to your first qualified lead: the practical guide to starting your Meta Ads campaigns without burning budget through trial and error.
Cleverson Gouvêa
Learn what a paid traffic manager does, the metrics that matter, and when to outsource to stop wasting your advertising budget.
Cleverson Gouvêa
Ads bring customers today — if they're done right. See how paid traffic works and where to start safely.
Cleverson Gouvêa
Understand what a paid media manager does day-to-day, what deliverables to expect, and how to know if your business needs one now.
Cleverson Gouvêa
Small budget, big results: what actually works in paid advertising for SMEs, without burning cash on empty promises.
Cleverson Gouvêa