Online Reputation Management: Lessons from the Peter Tatchell Incident
A scheduled post sparked a public crisis in the UK. Discover what the Peter Tatchell episode teaches about protecting your brand's reputation.
Cleverson Gouvêa#
marketing-digital
7 posts
Cleverson Gouvêa
trafego-pago⏱ 9 min
Meta Ads: How to Launch Your Campaigns from Scratch in 2026
From Ads Manager to your first qualified lead: the practical guide to starting your Meta Ads campaigns without burning budget through trial and error.
Cleverson Gouvêa
trafego-pago⏱ 9 min
Paid Traffic Management: A UK Business Guide to Profitable Ads
Learn what a paid traffic manager does, the metrics that matter, and when to outsource to stop wasting your advertising budget.
Cleverson Gouvêa
trafego-pago⏱ 9 min
What Is Paid Traffic? A UK Business Guide for 2026
Ads bring customers today — if they're done right. See how paid traffic works and where to start safely.
Cleverson Gouvêa
trafego-pago⏱ 9 min
Paid Media Manager: What They Do and Why Your Business Needs One
Understand what a paid media manager does day-to-day, what deliverables to expect, and how to know if your business needs one now.
Cleverson Gouvêa
trafego-pago⏱ 9 min
Paid Advertising for Small Businesses: 2026 UK Guide
Small budget, big results: what actually works in paid advertising for SMEs, without burning cash on empty promises.
Cleverson Gouvêa
tecnologia⏱ 9 min
Sports Marketing: How Regional Clubs Can Turn Fan Passion into Revenue
When a regional club like Icasa reaches the semi-finals, search traffic spikes. Here's how sports marketing can capture that attention and turn it into a sustainable revenue stream.
Cleverson Gouvêa