Online Reputation Management: Lessons from the Peter Tatchell Incident
A scheduled post sparked a public crisis in the UK. Discover what the Peter Tatchell episode teaches about protecting your brand's reputation.
Cleverson Gouvêa#
presenca-digital
3 posts
Cleverson Gouvêa
El Nacional: Digital Presence Lessons for UK Businesses
The leader of Spanish digital media for 20 months, El Nacional reveals what separates those who just publish from those who truly engage online.
Cleverson Gouvêa
Dairy Queen Store Closures: Lessons for UK Franchise Owners
The brand didn't go bust, but 46 stores closed in the US. What counter-service businesses can learn from the Dairy Queen case about not relying solely on physical premises.
Cleverson Gouvêa