19 posts
Meta has phased out cost-per-conversation. From October 2026, even replies within the 24-hour window will be charged. Here's what UK businesses need to review before the deadline.
Cleverson Gouvêa
Blocking contacts, silencing unknown callers, and disabling calls address distinct issues. Discover the right approach for your UK business and the potential impact on sales.
Cleverson Gouvêa
Is your business number ringing off the hook with no one answering? Discover the in-app route, the right Cloud API field, and when to keep calls on.
Cleverson Gouvêa
You can use the same number on two devices without shady apps. But if you have a team answering, you'll hit the limit by month two.
Cleverson Gouvêa
The brand didn't go bust, but 46 stores closed in the US. What counter-service businesses can learn from the Dairy Queen case about not relying solely on physical premises.
Cleverson Gouvêa
A supercell triggered Brazil's public alert system, then a hack exposed its fragility. What the UK can learn from the twin crises of a real storm and a fake warning.
Cleverson Gouvêa
The Xfinity outage took down TV, internet and even the support phone line. Discover what Comcast's failure teaches about avoiding single-channel dependency.
Cleverson Gouvêa
Governance crisis, falling profits and one of retail's biggest digital turnarounds: what lies behind Azzas 2154 and the AZZA3 ticker, and what UK retailers can learn.
Cleverson Gouvêa
Strikes by doctors, teachers, and transport workers can grind business to a halt. Discover how to keep customer service running with WhatsApp automation and AI agents.
Cleverson Gouvêa
Record revenue and a landmark legal case: what Air Canada teaches about trusting (or not) an AI chatbot in your customer service.
Cleverson Gouvêa
What is the WhatsApp Cloud API, how does it work, what does it really cost, and when is it worth it? We demystify Meta's official API without the jargon.
Cleverson Gouvêa
Can you use WhatsApp Business on your phone and the official API on the same number? Yes — and coexistence mode has changed the game. See the rules and limits for UK businesses.
Cleverson Gouvêa