10 posts
A supercell triggered Brazil's public alert system, then a hack exposed its fragility. What the UK can learn from the twin crises of a real storm and a fake warning.
Cleverson Gouvêa
The Xfinity outage took down TV, internet and even the support phone line. Discover what Comcast's failure teaches about avoiding single-channel dependency.
Cleverson Gouvêa
Governance crisis, falling profits and one of retail's biggest digital turnarounds: what lies behind Azzas 2154 and the AZZA3 ticker, and what UK retailers can learn.
Cleverson Gouvêa
Strikes by doctors, teachers, and transport workers can grind business to a halt. Discover how to keep customer service running with WhatsApp automation and AI agents.
Cleverson Gouvêa
Record revenue and a landmark legal case: what Air Canada teaches about trusting (or not) an AI chatbot in your customer service.
Cleverson Gouvêa
What is the WhatsApp Cloud API, how does it work, what does it really cost, and when is it worth it? We demystify Meta's official API without the jargon.
Cleverson Gouvêa
Can you use WhatsApp Business on your phone and the official API on the same number? Yes — and coexistence mode has changed the game. See the rules and limits for UK businesses.
Cleverson Gouvêa
Around 20,000 customers received a notice that Nubank had been liquidated. It was false. Here's what happened and the lessons for UK firms.
Cleverson Gouvêa
WhatsApp Web went down twice in May 2026, exposing an uncomfortable truth: it was never built to support business customer service.
Cleverson Gouvêa
Unlimited agents on business WhatsApp have replaced per-seat pricing. See why and how much growing teams save with the switch.
Cleverson Gouvêa