12 posts
Meta has phased out cost-per-conversation. From October 2026, even replies within the 24-hour window will be charged. Here's what UK businesses need to review before the deadline.
Cleverson Gouvêa
Blocking contacts, silencing unknown callers, and disabling calls address distinct issues. Discover the right approach for your UK business and the potential impact on sales.
Cleverson Gouvêa
Is your business number ringing off the hook with no one answering? Discover the in-app route, the right Cloud API field, and when to keep calls on.
Cleverson Gouvêa
You can use the same number on two devices without shady apps. But if you have a team answering, you'll hit the limit by month two.
Cleverson Gouvêa
138 pensioners saw each other's data on a UK government portal. The error was basic – and any UK company could repeat it.
Cleverson Gouvêa
What is the WhatsApp Cloud API, how does it work, what does it really cost, and when is it worth it? We demystify Meta's official API without the jargon.
Cleverson Gouvêa
Can you use WhatsApp Business on your phone and the official API on the same number? Yes — and coexistence mode has changed the game. See the rules and limits for UK businesses.
Cleverson Gouvêa
The 2026 WhatsApp Business ban wave has already paralysed thousands of operations in Brazil. See why and how to protect yours.
Cleverson Gouvêa
WhatsApp Business blocking can halt your operations within hours. Behaviours to avoid, early warning signs, and a migration plan.
Cleverson Gouvêa
WhatsApp Business App or Official API? Technical comparison, real costs, and the tipping point that determines which to use for your UK company in 2026.
Cleverson Gouvêa
WhatsApp message markup could be costing your business £10,000 a year without appearing on your invoice. Learn how to audit your platform in 15 minutes.
Cleverson Gouvêa
WhatsApp blocked has become a daily nightmare for UK businesses. Discover why the Official API is immune to bans and how to migrate safely in 7 days.
Cleverson Gouvêa