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Paid Traffic Management: A UK Business Guide to Profitable Ads
trafego-pago9 min

Paid Traffic Management: A UK Business Guide to Profitable Ads

Learn what a paid traffic manager does, the metrics that matter, and when to outsource to stop wasting your advertising budget.

Cleverson GouvêaCleverson Gouvêa
Lloyds Bank Outage: A Digital Resilience Wake-Up Call for UK Businesses
tecnologia9 min

Lloyds Bank Outage: A Digital Resilience Wake-Up Call for UK Businesses

The Lloyds Bank outage knocked 26 million customers offline and exposed failures every software company should avoid. Here's what to learn.

Cleverson GouvêaCleverson Gouvêa
Google’s São Paulo Engineering Hub: AI, Security & Accessibility

Google’s São Paulo Engineering Hub: AI, Security & Accessibility

Google opens its second engineering centre in Brazil, inside the IPT at the University of São Paulo, focusing on AI, digital security and accessibility. What it means in practice.

Cleverson GouvêaCleverson Gouvêa
Meta Plus: Instagram, Facebook and WhatsApp Subscription Plans – UK Guide
trafego-pago9 min

Meta Plus: Instagram, Facebook and WhatsApp Subscription Plans – UK Guide

Instagram Plus, Facebook Plus and WhatsApp Plus are now live – and WhatsApp Plus costs £2.50/month in the UK. Understand the plans and when subscribing makes sense.

Cleverson GouvêaCleverson Gouvêa